“Know your customers better to deliver value-added export products. People today are looking for outcomes and experiences much more than products and services”. This is the main statement of Professor Paris de l’Etraz, Chairman of Applied Innovation Institute during his speech in the recent National Export Congress 2017.
He further said that “Innovative compa-nies are not dealing with products. Most of them are dealing with creating relation-ships, engaging and delivering experien-ces to their custom-ers”,
Professor de l’Etraz emphasized that 90% of all successful ideas today are improvements of something that already exists. He added that decision making needs to move from gut feel and instinct to data-driven decisions.
The speaker included the following advice on exports:
1. Move from commodities to “value-added” products, the companies that are exporting the most have done this well.
2. Customers today are moving from buying products to buying experiences and outcomes
3. Think globally as a “Firm” and as a “Country”, and take your story abroad.
4. Train your people to deliver value-added work.
5. Collaborate with your peers to make “Grown in the Philippines” or “Made in the The Philippines” a value-added reference. –Piercy Kieth Cezar
Companies in the country are battling it out in the innovation business. This was confirmed during the recently concluded National Export Congress 2017. The event reaffirms what other countries say that the Philippines can become the Innovation Hub in the Asian Region.
Research and Development (R&D) by companies focused on products, human resource and digital marketing were featured in the annual event. An example of this product innovation, Chemrez Technologies, Inc. developed its virgin coconut oil that stays in its liquid form even when the temperature goes down to 5 degrees celcius. The company was also able to remove the taste and smell of the coconut from their products. By employing extensive R&D to their coconut oil, they were able to create a new category for their product that was of higher value. By introducing innovation in their coconut oil, they have created new markets and new consumers for products that would otherwise be limited by its physical form. As an innovative company, Chemrez has to keep on developing new products that are not only ahead of competition but products that will pioneer the markets. –Grace T. Mirasol
Managing Director, Dean A. Lao Jr. of Chemrez Technologies, Inc. (left) and Chief Technology Innovation Officer, Delfin Jay M. Sabido IX (right) of Stratpoint Technologies Inc. share their innovations during the National Export Congress 2017 Panel Discussion.
Senator Sherwin “Win” Gatchalian, who chairs the Senate Committee on Energy, is pushing to postpone raising taxes on coal until a policy allowing consumers to choose their energy source has been adopted. The proposed coal tax is included in the pending tax reform bill or Senate Bill 1592 which is up for discussion at the Congress bicameral conference committee.
SB 1592 proposes raising coal excise tax from the current ₱10 per metric ton to ₱100 in 2018, ₱200 in 2019, and ₱300 in 2020. If the excise tax is approved, an average consumer using 200kwh/month will have to pay an extra ₱4.78 per month in the first year. This will increase to ₱14.35 per month in the second and ₱28.70 per month in the third year. He added that compared to other tax hikes in the TRAIN bill, consumers do not have a choice when it comes to using electricity.
Senator Gatchalian noted that the government can implement the Senate’s proposed coal tax increase once the retail competition and open access (RCOA) system is in place. RCOA is the retail competition open access in which when the consumer will be given the power to choose, to buy wherever he wants. The RCOA is one of the provisions under the Electric Power Industry Reform Act of 2001 (EPIRA).
Senator Gatchalian cited the proposal as an unfair imposition since there will be a slowdown in the growth of manufacturing sector with its dependency on electricity. – Ma. Divine Grace T. Derez